Sector experience, a European outlook and direct communication

Kelsen Export S.L. was founded in Águilas in 2019 to connect Spanish fresh produce with European buyers and manage commercial relationships that require more than a quote and a price.

We work in fresh produce trading, brokerage and operations. We negotiate programmes and terms, coordinate information and loads, follow documentation and invoicing, and help resolve the issues that may arise during a season.

We are a lean, approachable company. This allows us to listen, decide quickly and communicate directly with the people who grow, buy and make every operation possible.

How we understand the business

We do more than match an offer with a demand. We understand the programme, look after the relationship and follow the operation through. In international fresh produce trade, trust is built on clear information, realistic commitments and responsiveness. That is why we prefer lasting relationships to quick promises, and direct contact to endless chains of messages.

Mission

To facilitate reliable commercial relationships between Spanish growers and European buyers by structuring and coordinating fresh produce supply programmes with professionalism, clarity and a personal approach.

Our objective

To ensure that every programme makes commercial sense, is operationally viable and is clear to everyone involved.
Build programmes aligned with the buyer’s real requirements and the possibilities of the growing season.
Give growers professional, well-supported access to European markets.
Maintain responsive and transparent communication from negotiation through to administrative completion.
Resolve deviations and issues quickly, with documentation and balance.
Build stable relationships that provide continuity for buyers and suppliers.

Values you can see in our work

Trust and keeping our word

We say what we know, ask for what is missing and avoid promising what we cannot deliver.

Rigour and clarity

Incomplete information or an ambiguous condition can become a problem. We organise the information so that decisions can be made with greater confidence.

Professional and personal

A human approach is fully compatible with high standards. We listen, explain and address difficult conversations when they are needed.

Adaptability

Growing seasons change. We work with alternatives and respond quickly without losing sight of the original commitment.

Cross-cultural understanding

Markets do not all negotiate, communicate or solve problems in the same way. We translate languages, but we also translate expectations.

Management

Aidana Bernal Sprekelsen is the founder and Managing Director of Kelsen Export. She brings more than 15 years of experience in the fresh produce sector, covering exports, purchasing, logistics, programme negotiation, market development, account management and quality claims.

Bilingual in Spanish and German, she also works in English and French. Her professional and entrepreneurial experience enables her to combine commercial vision, operational organisation and a particular ability to build bridges between people, companies and different cultures.

At Kelsen, we believe that a sound operation begins with the product and the terms, but is sustained by people who understand one another and honour their commitments.